iRant: Adulthood sucks Vol.1

Adulthood sucks!
I'm glad I got that out the way sooner rather than later.

I remember being young, yeah like it was that long ago, because it was...well...that long ago.

In those days, I had no responsibilities. I had no bills, I wasn't directly affected by tax. Sex wasn't important, hell I didn't even have to care about other peoples feelings. I had no dependents, in fact the biggest expectation upon me was to get good grades at school.

Getting good grades at school wasn't much to ask, I mean, lets be honest the questions were preempted and the answers were available. I really had very little to worry about, to be bound to, or to be stressed about.

Yet for some strange reason, all I wanted to do when I was younger was to be...well...older. I wanted nothing more than to be old enough to be able to go to bed when I felt like it, sleep in late without my parents insisting I wake up to do some chore. Getting away from chores altogether. For me, adulthood was the key to freedom, the right to do as you please, when you please, the opportunity to do all the things you couldn't when you were a teenager. Adulthood wasn't only the future, it was the promise land of life...

Fast forward some 20 years and now I'm in that adulthood I so coveted...


...Dreams come true


For the most part, adulthood is as your dreams imagined. It is what your parents lead you to believe it would be "you can't until you're an adult"... it is all that...but, my bastard parents never ever told me, or let me see that adulthood actually sucks in a major way. This discovery I had to make on my own, which on its own isn't an issue, but why did I have to have my heart broken in process?


The Lane


In order to explain my angst, we have to go back some years...back to 1995. The English Premiere league was into its 3rd season and "Merlin Collection" had just released its second edition of the Premiere league sticker book. Don't ask me why it was only the second edition given that the Premiere league was into its third season because I don't know. Don't ask me why we were so crazy about having this second edition, especially as none of us even knew the first edition existed. I don't have the answers, all I know for sure was that this sticker collecting magazine was advertised on TV and was available at our local newsagents.

After marveling at the advert it became my mission to get this book. My parents were very much about teaching me life lessons, so it was never a matter of 'ask and receive', instead it was 'ask and be given a way/means/method to work towards earning it'. Knowing this, I put the request out early and was given the chore for which I could earn the money to buy the magazine, a mighty £2.50 of the Queens fine sterling.

From the moment I saw the advert to the moment I could buy the magazine was about a week, maybe a week and a half. I remember going to school after the advert had aired and conversing with my compadres about which stickers I would be getting and how quickly I'd be filling the entire book, all this prior to even having the book. I had to watch for a week and a half as all the more fortunate guys at school paraded around the school playground with their sticker books in plastic wallets and stacks of stickers on standby ready for the 'swapsies'. The fortuitous kid with the sizable collection of 'shineys' was the envy of all, how did he have so many 'shineys' you only ever get one in a pack.

My time finally came, I was almost two weeks behind, but I could catch up, not only was I enthusiastic I had the advantage of friends that had too many doubles already, I was bound to benefit from the 'swapsies' market in a big way. A friend gave me my first stack of stickers, a collection of 'not so famous' players that he seemed to keep getting in every new pack he opened. I immediately stuck those in, I was on the road to filling this book up and nothing could stop me!!

Then came economics, I'm standing in the shop after having bought my first pack of stickers and I quickly realise this £1 a pack of 6 is going to take me a while to collect all the stickers, especially given the amount of doubles that were in circulation as exampled by my friends. The season will end before I can get enough of these stickers, I mean £1 a pack? That is literally 2 packs a week on my £2.50 earnings, this compounded by the rate of doubles, I'm going to have to really hustle here...a half finished sticker book is lame.


Hustle hard


My early realisation about the economy of the realm I had just entered, forced me to go into overdrive. Everything became about the stickers...I would bet stickers, wager stickers, gamble stickers. I started with a one week disadvantage and I had to make up for lost time. My two packs a week were never going to be enough. I started using different newsagents because my local kept giving me the same doubles over and over again, my desperation made me a little paranoid about the possible schemes in place to ensure I would never be able to finish this book but would always be willingly buy more stickers.

The end of the season comes and Blackburn Rovers win the Premier League title, Alan Shearer is top scorer with 34 goals, Cantona did a karate kick on a Crystal Palace fan and Tottenham Hotspurs finished way above Arsenal (7th and 12th respectively). My sticker magazine is not complete. I have a pile of doubles. I failed to achieve me goal, I actually feel defeated.


Reality


I never bought another sticker book, the pain was too much. Well not until I became an adult that is. I was in the same local newsagent from back then and my memory was jogged about the magazine and sticker collecting fad of yesteryear. I looked around for some other collections book to get into, I'm an adult now, I'll never not finish this book, I can buy boxes of stickers now, I actually can't be defeated. I bought a magazine and 20 packs of stickers, I could have bought the whole box but I figured I'd just take 20 packs. Somehow I managed to muster the same enthusiasm for opening these packs as I had in my youth.

I got to the 4th packet before my excitement had totally waned, it seemed with each packet I opened the realisation that this was not the same became more and more apparent. I was cheating, in a fashion that wasn't in the spirit of saving, waiting, buying a limited amount of sticker packs and hoping that you didn't get too many doubles. My guaranteed win, actually came with the price of a guaranteed loss. In having enough money to purchase as many packs as I wanted, whenever I wanted, I actually killed the fun of the exercise...Adulthood sucks!

iRant: Sayings that I hate with a passion - Vol1

I know it has been a considerable amount of time since I last ranted or moaned, or in fact touched this page in any fashion.

In fact its been so long, that I actually forgot the password for the account I use for this, if you saw the way I was frantically trying to interrogate my ageing brain, it was quite dramatic. Suffice to say that if I had indeed lost the sign in details, I would have cried!!!!!

Any hoot, let me not get carried away with my re-acquaintance!!
I won't make a load of written verbal commitments about how I'm going to treat this blog going forward and how I'm going to promise to update it often and etc and etc, truth is, I can't realistically commit in practice to what can so easily be said in words... so please just work with me here???

Right, now that I've got the intro stuff out the way, let me bring you in the fray about this here post.
It has come to my attention over the last 20+ years that most human beings are figuratively full of shite. I appreciate that was an expletive I let go of so easily there, but, believe me, I actually couldn't describe them any other way.

Don't get me wrong, I've been fortunate enough to have met a few wise individuals in my time, but in reality the majority are full of shite (<--- ooops there I go again)

There are a number of ways we can confirm this theory, but I'm not sure I actually need to go into that. So what does people being full of shit (figuratively speaking) have to do with this post?

Well you see, its peoples idea of 'innovations' that brings me to worry. Our obsession with 'new' in western society is shocking. So much so its made us all a little more shallow. This materialistic consumer based existence has both a pungent odor and a sinful after taste.

The thing is, because EVERYBODY wants to be seen as an innovator or the catalyst for something 'new', people are literally doing all manner of foolishness to establish a '1st' at something. This shallow culture has extended into the realm of parables and age old axioms. Stop frowning, I'll explain.

Throughout history there have been a set of 'sayings' that have past from generation to generation simply because the premise of the sayings, have been a combination of:

1. Identifiably true
2. Timeless and thus applicable throughout the ages

If you are a little confused think 'Children having children', 'Famine', 'You don't know what you've got till its gone' etc etc. You know that timeless cyclic stuff that generally occurred before we appreciated it and probably will long long after we are gone.

Yeah well, 'people' have decided to infiltrate this area of wisdom in attempts to be considered 'quotable'.

It is very sad and very annoying. The latest entry into this vernacular of bullshit is:

"It is, what it is"

Who the hell comes up with this bullshit? It is actual shit from a bull.

The thing is, people have the audacity to look smug when they say this codswallop. As if they've blessed you with this most profound of statements at the most apt time.

In reality, all they have done is state the f'ing obvious and are looking for social points. No Einstein, you've just successfully stated the obvious. Of course it is what it is, otherwise it would be something else.

iRant: Manufactured sympathy

I've taken a good while out to think about this. It hasn't been easy/straight forward or any other adjective you can think of. After great deliberation, meditation and pondering, I've come to the conclusion that I HATE the term "I'm sorry for your loss". I know this sounds like a callous notion on the surface and to a degree it is, but I have really thought about this and this is the conclusion I've come to.

Understanding the callous guy
I do not believe for a moment that the first person who ever said "I'm sorry for your loss", did so without real heartfelt sincerity. It's not beyond my mental abilities to imagine that the submission "I'm sorry for your loss" probably came from a moment of shock and uncertainty and truly reflected the emotions of a person in words. I imagine the person who first said "I'm sorry for your loss", did so after careful consideration, maybe even an internal assessment taking time out to properly get in touch with their own feelings, whilst maybe even giving a serious thought to how the person delivering the news felt. I'd hasten a guess that the first person to use the term "I'm sorry for your loss" actually empathised with the person they said it to.

Fast forward 100yrs and it seems we've made fast food of the term.

Fast food language
And that is the problem I have with this term, much like "Sorry", "I'm sorry for your loss" has become a throwaway term. People commit to the turn of phrase with little or no thought, then just casually segue onto the next subject of conversation.
It seems that in todays high paced superficial lifestyles, we've lost time for heartfelt sincerity, we've lost the capacity for empathy whilst forgetting almost entirely how to express it.

It's become apparent to me that automation is very much an integral part of the progression of many aspects of modern life. It's part of the reason people dress the same, or have exactly the same favourite devices, hobbies etc... we've been sold automation whole sale. I mean, most people hate rats...but have little or no aversion to squirrels....yet they are the same rodent family capable of the same level of filth.

Murder is wrong, unless you are soldier, then it becomes necessary...its fair to say that we've pretty much been programmed in relation to these things.

The thing that is so sad about this all for me, is that, somebody dying can be a traumatic experience. Telling somebody that a person has died is difficult within itself, so I find it incredibly disheartening that we are happy to just blurt out "I'm sorry for your loss" when a person tells us their unfortunate news.
We don't even take time out to process the information we've received. I don't think its possible that almost every human being since that person first said it, feels EXACTLY the same way as that person did. I don't think for a minute that, given they felt the same way as that person, they independently thought of what to say and came up with "I'm sorry for your loss". Instead I think its more likely that the pre-fabricated response absolved them of the commitment required to generate an empathetic response.

I'd probably go as far as to say, the automated response is an easy escape that circumnavigates the need to tap into your own emotions. To be honest, I find this term as comforting as "fuck off I have my own problems don't try to burden me with yours", in essence its virtually the same thing...well in my mind at least.

A word to whomever will listen
The next time somebody tells you about a loss of life, try to hold back your seemingly natural response ("I'm sorry for your loss") and take a moment out to think about the impact of what you have just been told, spare a thought for how the person telling you the news may feel. Remember the person who has passed (if you know them), after you've done this, then decide on a response you consider fitting....I bet you come out with "My condolences", if you do, you're NOT Neo, you're still plugged into the Matrix.

iRant: Treat me like an animal, so I can have better Human Rights?

In honesty I wasn't sure how to approach this rant. In fact I spent a great amount of time considering whether this was actually a rant or a moan...
It took me a while, but in the end I conceded that, I try to only moan about things I can and will change. I see no point in moaning about things that I will never or can never change, to me it just seems a fruitless operation...*shrugs*.

I would like to apologise now, just in case you read this and get the feeling I'm sounding somewhat evangelical. Please do not mistake me for a 'tree-hugger' (no offence to huggers of trees), or a preacher or a 'do-gooder'....these are just some observations.

So..where to start? Hmmm...."Human Rights" as a term, I really don't agree with. In honesty, I abhor it.

Abhor - to regard with extreme repugnance or aversion; detest utterly; loathe; abominate.

Yes, I feel that strongly about it, I mean the number of secondary questions that get thrown up every-time I hear the term its untrue.
- Firstly, what is 'Human Rights'
- What is a 'Human Right'
- Who decides what a 'Human Right' is?
- How is it decided that the people(s) that decide what a 'Human Right' is, are the most appropriate candidates for the that particular decision?
- If the rights of 'Humans' are to be discussed, shouldn't a majority of the 'Humans' who these 'rights' are supposed to be for, have a say in what is and isn't a 'Human Right'...?

Who came up with this notion or idea of 'Human Rights'....?
I did some brief research, that leads to the idea that the concept of 'Human Rights' was founded in Europe, Germany in particular, in 1525. Something to do with peasants making a list of personal demands against a ruling arm in some war, or something.

In my mind, in order to issue, or outline the 'rights' of another life form you have to consider yourself to be superior to that other life form. Now I know that as 'Humans' we have absolutely no problem with this concept in principle or practice. So I guess its actually witnessing the audacity to blatantly display it to masses and nations, is what I consider to be an insult to my senses.


I consider the term a farce. Especially when you take a snapshot at the societies we currently live in. I mean a prime example of this, is the calling for Human Rights to be acknowledged and implemented the world over. Now, the nations in the world that currently make lots of international noise about the Human Rights conduct of nations abroad, are Europe and America.

Both the aforementioned have little or no problem using 'Human Rights breaches' as a justifiable reason to enter foreign countries and further breach 'Human Rights'.

I think the protests both in the UK and USA helped me to see the fallacy of this pseudo moral high ground.

The treatment of some of the peaceful protestors was shocking and certainly in breach of some rights...and that was at the hand of licensed authorities...captured on TV and mobile phones.

There are other examples of where 'Human Rights' are ignored or overlooked, like the case of the man with the low IQ, who took a liking to sex, but was being subject to a court injunction which basically said he was not responsible enough of mind to engage in such activities. (The man with the low IQ). I appreciate there is some responsibility to be had as an adult and yes maybe he could be a liability with regard to not protecting himself properly (or at all), but surely a man has the right to consenting sex with whom so ever is legally permitted to engage?

Let me not even get into Guantanamo Bay...

Despite these examples, there is one that without a doubt, has pissed me off the most! Beyond all things sensible this none-sense is still allowed to happen and is legal, in fact not only is it legal but corporation make billions off of it every year, year in, year out. People are actually paying to have their human rights violated.

I need to calm down a little, so let me take a slight detour...I'll get back to the above I promise.

So...as much as I'm a city slicker, I love me some country, I'll save you the cliche list about the air, the greenery and the peace, cos I know you've heard it before and its not REALLY telling you anything 'new'. Oh look, by 'not' telling you I just told you...anyway I digress.

So, I was chilling out in the countryside recently. I got the opportunity to stand by a field and watch some cows grazing, beautiful sight, if you've never slowed down long enough to watch, I recommend that you do at least once in your life. Anyway...I stood watching these cows graze for a while, then a haulage vehicle pulls up. It turns out it was a transport for the livestock. I watched as the cows were shushed into the lorry, watched the door being sealed and the truck drive away.

Once the truck left I noticed only half the herd had left. There was a gentleman on the field at the time and so I decided to seek his council on this current event. I asked "if the remaining cows would be on the field for the night?", to which he replied "No, the lorry that just left, will come back for these".

I was a little bit confused by this, as the lorry clearly had enough space to fit all the cows on, so this really should have been one journey. I did feel stupid, but I asked, "Erm...why didn't you just load them all on at once?". My new farmer friend, chuckled and said "You can't carry more than X amount of beasts in that amount of space, if the authorities were to stop me and count them, we'd lose our transporting license, we wouldn't be able to carry livestock in transit".

Simple Simon, never turns down any opportunity to learn, so this new information would be probed, so I further asked "What are the criteria for transporting livestock then?". What he basically told me was that, the vehicle couldn't legally carry more than 20 of the cows.

Fascinated by the subject, I decided to go away and read up on agricultural cattle haulage. My findings were very interesting indeed.

Did you know, that a cattle haulage vehicle has individual pen's for each beast. I mean like each cow gets its own compartment. As if that wasn't wonderful enough, there is also a 'space per animal' regulation and I quote

Medium sized cattle of approximate weight - 325kg, must have a minimum of between 0.95 – 1.3m(squared) whilst in transit

Yes you read that correctly, there is actual regulation around how much space a cow has in transit. I delved into the subject further as I do and got some valuable information on the subject, I thought I'd be so kind as to drop a link at the end of this rant so you too can be amazed by my findings...

Anyhoot, now that I've calmed somewhat, I'll re-address the subject I took a break from earlier.

I'm unfortunate enough to have to take public transport to work.. so every blessed day, I, like hundreds of thousands of other cattl....I mean commuters, board over-packed rush hour trains. Each individual inadvertently touching another, sharing varying bits of DNA, whether it be through the air or by fabric to fabric connection, its just one, tightly squeezed mosh pit of 'sharing'. If the crowds weren't enough, I actually pay an annually rising ticket fare for the 'privilege'.

So while I'm crammed in this tube, my mind races, doing all manner of calculations about just how dangerous the current situation is.

Firstly; If the train was to stop in a tunnel...how long would it be before we run out of air?

If we were stuck in a tunnel for an undetermined amount of time, how would one, attain a state of relative comfort?

After asking a myriad of 'what if' type questions, my simple brain strikes gold! "How comes there isn't a maximum number of passengers per carriage restriction?"

Now, at the time of thinking this, I initially thought I was being pedantic... but then I remembered back in my youth, when I used to go clubbing quite a bit, the term "I'm sorry, we've reached capacity" was a legitimate reason for you not being able to get in, even after you've flashed two crisp £50 notes at the bouncer.

Then I remembered conversations I've had with venue managers, regarding private parties and venue capacity. These conversations always lead back to the same thing, 'It's health and safety, if authorities came in and saw us above capacity we could lose our license.'

In my school days the commute was via bus and they have the restrictions clearly written on the entrance to the bus, it was something like 62 seated and 18 standing or something like that. Coaches also have a seating restriction of 75, with no standing passengers.

Airplanes have a passenger restriction, in fact every other form of passenger/livestock transport, has a population restriction...all of them, except the tubes and the trains.

Now, please explain to me how it is;
a) possible
b) logical
that the modes of transport, that carry the most people in any 24hr period, have absolutely no guidelines for the number of passengers allowed to be safely transported from one place to another?

In disbelief I set about looking for the facts, figures and details...I'll save you the trouble, there are NO published details about passenger numbers (that I could find), with regards to trains and tube services. That is correct, you can stuff as many people as you like into a tube and not have to worry about 'Health and Safety' regulations.

So, now that we've come to grips with this non-sense, I know at least one person will say 'but what you've mentioned is a health and safety issue, it doesn't have anything to do with Human rights'. To those of you that share this view, I'll simply point you to article 5 of the Universal Declaration of Human Rights which states and I quote;

No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.

If you as an individual can hand on heart say, that being stuck in a packed train, or tube, during rush hour, during a heatwave isn't cruel, degrading or inhuman...then maybe you are one of the cows that I saw on that haulage truck.

I never thought I would ever say this in my life but...'Please treat me like an animal, so I can have better Human Rights'.

iRant, because sometimes the liberties being taken are just unacceptable.

PROMISED LINK!!!! Animal welfare during transportation


Other animal related rants - Pets in the west, the Plight of the animals

iRant: For the plight of the animals

If I'm fortunate enough to have you as a 'regular' reader, then you would probably remember me previously making mention, of my fondness of animals...[Pets in the west]..(smile through gritted teeth). If your not one of the aforementioned 'regulars' please take a quick journey back there....i think it will help you to understand this post a little better...

Anyhoot, away with the formalities...

I'm fortunate in being privy to what most would call a colourful, scenic journey on my daily commute. I am blessed to be able to bare witness to some of the creators fine creatures. How so I hear you say?

I happen to work in a very rural area and as such its not uncommon for me to see:

Sheep
Chicken
Pheasant
Grouse
Horses
Cows
Rabbits
Squirels
Foxes

A nice wide selection of animals, none particularly predatory (minus the Foxes...). My daily commute will see me bump into all of the above at some point during the journey and believe me its a breath of fresh air every time, you would be amazed at the size and colour of all the above when your face to face with them.

Take the Grouse bird for instants:





Now you should recognise the bird as it was made famous by this advert:




This bird really does exist...I mean like there is a bird that looks and moves like that bird in the advert....its CRAAAAZY! Its a shame they weren't endowed with any sense though, generally speaking they wait by the side of the country lane, till they are almost right in front of a passing car, then dart across the lane and then dive into a nearby bush....suicidal I tell you....but then again there is always a Grouse at the other end waiting, so maybe they are playing dare? When I think about it what else have they got to do with their day?

Anyway...outside of the Grouse, the other animals on the list are ...well pretty run of the mill, which then leads me to ask what the point of this rant is....

Oh yeah thats it! Cruelty! Yes I said it CRUELTY!

One morning on my way in to work I was slowed by a horse being ridden by a human, nothing unusual there, a common sight for my in fact. For those of you who don't know the code and the practice, "one is to slow one's vehicle to a walking pace, being sure as not to make any unexpected movements or loud noises that could startle the Horse (s)" Like I was saying the Horse being ridden was a common sight, what did catch my eye however, was a shape I couldn't quite clearly see on the fur of the Horse. At the point where I was about to pass the Horse, the shape became clear...it was a 'Love Heart', as soon as I saw it I thought 'aaaahh the owner loves the Horse thats lovely'.

I got about 100m down the road and my mind was invaded by this thought 'How do they know the Horse wanted a heart shaved into the fur on its buttock? How do they know the Horse even likes 'Love Hearts'? Hold on a minute, how do they know the Horse likes to have some slightly over weight person on its back...' And so the thoughts raged on...then it became very clear to me that these Horses were being abused, worst still they were being bred to be abused.

In most western countries harming an animal can get you into serious trouble, in fact let me not speculate, here are the rules per country:

America - USA Cruelty Penalties
UK - UK Cruelty Penalties
Asia - Erm...there isn't a link for China or India or that region, not because there isn't an laws protecting animals, but because the laws are largely ignored, or in the case of China only just being formed.

Now the America link is quite straight forward...fines and jail time, state dependent of course.

The UK link doesn't actually tell you the penalties for animal cruelty but they are:

"Under the Animal Welfare Act 2006, the maximum fine for animal cruelty and welfare offences is £20,000. The maximum term of imprisonment for offences is six months."

So basically, fines and jail time.
That for me is not whats important on this particular link, if you scroll all the way to the bottom of the page you will see this:

"Our success in courts by following Code

All prosecutions are conducted by independent solicitors, who also review the evidence against the CPS’ Code and will advise if they are not satisfied that the criteria for a prosecution has been met.

It is by following this Code that we are able to achieve a good success rate in the magistrates' courts, achieving an impressive 98.2 per cent success rate in 2009."

"98.2% success rate" ...just savour that statistic for a moment, then consider if such due diligence was applied elsewhere how many pedophiles wouldn't have been employed in the schooling system or how many wife beaters wouldn't still be out there beating women. Oh...look at me missing the most obvious, the child neglecter's/abusers.

You see this statistic clearly shows that high levels or rates of success are fully achievable with proper application, this stat leads me to believe that people aren't prosecuted for 'real' crimes, because the system doesn't have it as a priority...it seems animals are higher up on the agenda.

Another interesting set of criteria I came across:

Animal rights

This is a link to the RSPCA page that clearly outlines the 5 basic needs that an animal should be afforded without question.

Its a very humble list, but what I found most interesting was that prison inmates are not afforded some of the 'basic needs' on the list...so again animals are being treated better then human beings.

Anyhoot, I digress, the point of the matter is this, the horse with the 'love heart' shaved into its fur is being abused. Now some will argue that the Horse is fed and sheltered and groomed and given shoes etc... But then I ask what the heck were Horses doing before mankind started tampering with them?

Animals in Zoo's are being abused, yes their fed, yes there sheltered but one thing everyone seems to overlook is this, the worst form of punishment is having your freedom taken away from you, its one of the actions that can dramatically change psyche and permanently alter the characteristics of a living creature. Do you really think that the Lions in the Zoo's don't know that whats happening to them is not right?

The caged environment is a tool, its the objective of the cage to tame the 'wild' in all animals, its part of the 'breaking' process. The moment an animal is placed in an enclosure, its natural foraging regime has been dramatically limited. Food being provided by a Zoo keeper has killed the natural process of 'the hunt'... the caging of an animal is the dumbing down of its nature. Ultimately the spirit of the animal dies and the 'cuddley' exterior remains.

So...on one hand we have the RSPCA cracking down (with a 98% of efficiency) on individuals who are cruel to animals, yet there are a number of million dollar industries that rely on animal cruelty as the back bone of their business model...can some one say 'Hypocracy'?

So strangely enough, I'm on the side of animals, but its seems that its more the non domesticated ones... on the whole cats and dogs are living better lives that a lot of human beings.

iRant because the human superiority complex reeks to high heaven....

iRant: Stupid annoying adverts!

I'll be the first to tell you that I'm not the brightest spark in the box. In fact I love to put that across before I'm misunderstood. Due to my knowledge of this fact, I like to take my time to think about things. I can't stand to be rushed to come to a quick conclusion because, like taking your car to the car wash, it never really gets as clean as if you took your time and slowly went over each detail yourself.

So some people will have an opinion out immediately to catch the 'wave', whilst I'll come in like the tortoise.

Which then leads to this rant...

I never studied Marketing or Advertising as stand alone subjects at university, nor have I taken particular interest in them since. I used to put it down to necessity. Its never been beneficial for me to be proficient in either study, although I do appreciate that knowledge, no matter how under used, is not useless.

I know Marketing and Advertising are different subjects, but I consider the underlying principles to be the same, or at least remarkably similar. That principle is isolating a target audience and inveigling them into buying 'something'.

I've specifically used the word inveigle with regard to this subject, because I'm of the opinion that the moment 'something' has to be advertised it is beyond necessity. As part of our natural survival technique there are 'needed' things that we have no choice but to seek if we wish to survive/live, with that said everything else is advertising.

So now that we've established that marketing and advertising in fundamental real life terms are superfluous, lets take a look into the technique and examples of how these two methods of creating awareness are utilised.

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.[1] It generates the strategy that underlies sales techniques, business communication, and business developments.[1] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

In short, that basically means "Let's find inventive ways to raise awareness about the 'something' we wish to push this season"

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.

So again, that basically means "Let's raise awareness about the 'something' we wish to push this season"

So now we've gotten over the drug dealer parallels...O_o

Let's get to the adverts themselves, I do not for a moment buy into the idea that 'Sex sells'.
Now before you start rolling your eyes, I'm a member of the target audience that is supposed to be most susceptible to this 'Sex sells' idea and mantra and I'm telling you right now, that a semi-clad or naked woman won't make me anymore likely to buy, or want to buy a product. In fact I'll go as far as to say that, said women in advertising campaigns actually draw your attention away from the product.

Let me give you an example: -




Now in this video, I saw, women, rubbing themselves provocatively, bending over and removing their bra's to expose breasts (that I didn't get to see) to the world. I have no idea what was on sale, because I was waaaay to busy hoping I'd see a nipple or areola. This advert thus becomes self defeating...

As if that wasn't bad enough, take a look at this: -




Now, allow me to be COMPLETELY honest with you, this advert, just made me want to copulate with my significant other. I think there were about 4 different women in this advert, but I can only be sure of seeing one....she was wet and showing me how pleasured she was for being wet...
Now this time around, I think it had something to do with a hair care product, possibly a shampoo, but that is purely because of the soap suds. Aside from that, it just made me want to have sex...notice how I have absolutely NO desire to buy anything?

The idea that 'Sex sells' is a complete FAIL!


Let us move away from lustful endeavors and consider the idea that comedy can sell a product, surely if an advert is funny and has a catchy song attached people will automatically want to buy the product being sold right?



I'm sorry but WHO APPROVES these adverts?!??!
The tirade of "We buy any car" ads with their stupid dance routines and tacky, crappy music annoyed me beyond rational reason.

I literally had waves of violence flow over me, EVERYTIME I heard this excrement I just wanted to dropkick my TV. Seriously who comes up with this stuff?

And just when I didn't think it was possible for there to be a worst advert: -



Somebody pray for me.

People have no desire to buy insurance off its own merit, what made the advertising agency think this song and dance, would in any way, make it more attractive?


The interesting thing that I note about this trend of stupid and annoying adverts, is they all seem to have popped up around the same era. I'm not suggesting stupid adverts didn't exist before cos they did, but 'in the old days' adverts seemed to meet purpose, get the message across and invariably encourage you to buy the product.

Example: -



There is absolutely no doubt what was on sale here, but the song was fun/silly and this is/was an enjoyable advert...I want to drink R-Whites Lemonade this very moment based on watching this ad! I even named the product in full! No sex, but I WANT the product.




Another stupid advert, but for some reason I wanted to buy a can of Tango to see if an orange man would even dare to try it...so I could kic....erm

Look I don't know what I'm trying to say in full here, but I do sense in all our gains in technology and sophistication we've lost site of 'something'.

Creativity in certain areas has become a numb reproduction process, where inaccurate replicas are made in honour of greatness but don't do the originals any real justice, example: -



vs



I'm sorry but, even when a formula for a great ad has been copied, the result is still not as compelling as the original...*sigh* I really don't know what to say....

In truth, I dislike adverts, but if they are a bug that one has to bare, please please PLEASE TV people, make them concise, enjoyable, original and relative.

Thank you please about it...

iRant because this has been getting on my nerves for a while!

iRant: It should have been different..pt2

The purpose of this 'iRantiMoan' blog, was to provide a means by which I could vent my grievances about things in the world that irk me. I trust most may come to that conclusion based on the name of this blog, or upon reading the intro or something...right?

I guess that is what makes this next posting kinda strange... its less of a 'rant' and more of an observation.

Right, firstly let me apologise to YOU the reader, I'm gathering if you live in the UK and haven't been in a coma or some crazy drug induced stoop-er for the last 2 months, you'd have heard about the 'London riots/uprising/looting/criminality'. Unfortunately for YOU, this 'observation' is about that I'm afraid (though I do suspect it'll turn into a rant too).

So...amidst all this media frenzy, political spin, purposeful mis-information, racial profiling, shifting and appointing of blame and selective degrees of repair action by demographic. I came to notice a few patterns, these patterns were both active and passive, but more than anything 'interesting'.

I guess the easiest way for me the break down these observations will be for me to isolate and catergorise the active members of the action of the last few days. I will do so as follows:

Destruction and theft squad

Rioters - Individuals that threw projectiles towards authority figures, kicked in shop fronts and set fire to things.

Looters - Individuals that only destroyed businesses they had the intention of 'destocking'

Opportunists - Individuals that were neither 'Rioters' nor 'Looters' but just so happened to be walking by 30mins after all the 'action' had moved to another area and felt it harmless to relieve establishments of some stock. (I know what you are thinking, but I see a slight difference between them and the 'Looters'.)

The Media

The reporters - Mainly news reporters, the ones who were supposed to be impartially handing out the facts as they unfold.

The Specialists/Experts - Individuals who are consultants to governments on civil unrest, hostage negotiations, psychology and policing.

To your surprise I'm going to leave the politicians out of this, not because they aren't involved, but more because I really don't think they have done or said anything that wasn't expected.

Observing the roles:

Rioters; if we were to look at the assembly of these people and liken them to that of an army formation, the rioters would be considered the 'front line'.
These are the soldiers sent in to:
a) catch the enemy by surprise,
b) assess the ability of the enemy,
c) soften up the enemy defences.

Due to the strategic lack of action from the police, part c) wasn't ever really required. a) definitely worked and b)was deduced as the 'enemy' (this case the authorities from a rioters view point) didn't really retaliate and so by default they displayed no ability or action or....you know what I mean.

I guess, the most interesting thing about the action of the 'Rioters' was the damaging and destroying of their own local neighbourhood.

Now, everybody has their view on this and most agree that it makes little or no sense...I too went down this road initially, then found solace in the fact that I consider wearing your jeans low enough to display your underwear as a nonsensical act, but its been widely accepted as 'fashion'. With that being said, sense and logic have little opportunity to reign on this part of the subject.

I too know frustration, all types, for a number of reasons. I too, feel frustrated about the way the country is run and the distribution of wealth among the population and all that fine jazz, but to torch your own neighbourhood, your neighbours who are not necessarily doing any better than you are, i̶s̶ ̶f̶o̶o̶l̶h̶a̶r̶d̶y̶ ̶f̶o̶r̶..... no in fact its fucking crazy, let me be honest!

Although that is on the surface...if for example, you smashed up your own neighbourhood in a fit of rage and frustration, but then proceeded to neighbourhoods that didn't resemble your own economically, that is a different scenario altogether. (Simple Simon does NOT condone Rioting, rioters, or destruction of private property).

Last thing on the rioters, I don't think the burning of private properties (houses) was intentional, I think that was a matter of poor thinking, as most of the residences affected were above retail establishments.

The Looters; back to army strategy...these individuals represent a 'disabling' force, normally used to survey the ground that the 'frontline' (rioters) have gained and remove all usable supplies...in this case retail stock. Now the looters didn't necessarily cause as much damage as the rioters in terms of destruction, but they did however, in terms of collateral damage...Nike anyone?

Saying "Nike", does bring me on to my observation about the looters, they seemed to hit the same shops in each and every town (JD, Comet, Currys, Pc World, Argos, Santander, HSBC). I believe a news reporter raised this question and was quickly hushed with the notion that it was 'kids, displaying a demand for what kids desire, fashion and technology'. Now off the cuff, that explanation satisfied my brain for a moment or two, but then I couldn't understand why these same 'kids' were also smashing up HSBC's and Santanders but NOT trying to steal any money out of them?

With noticing the pattern of stores that were 'hit' I decided to try and find out who owned these stores. I did this because the student riots a few months back, saw certain brand names being specifically targeted because they (or their business group) didn't pay corporation taxes in the UK

Upon looking, I couldn't find anything to say they didn't pay tax....so maybe it was people stealing what is popular?

Opportunists; now these unfortunate bunch could be seen as the victims of the unrest that made the best of a bad situation. These were literally people who were going about their normal way and just so happened to be passing shops that had their inventory sprawled out on the pavement and they just so happened to pick up 'something' they wanted/needed...no harm done right, insurance will cover it? That is the plight of the 'opportunist'.

Reporters; I'm disappointed with these individuals with regards to their reporting of the whole event. Sometimes I'm naive, naive enough to believe that reporters actually report things impartially, unbiased and without an agenda, but in reality the news reporter is just a pawn in a corporation and so the similarities between their reports shouldn't have been surprising...

In typical media fashion, each crisis is somehow homogeneously linked with a 'new' term/catch phrase. Of course there really isn't a link between the elements that are combined, but with constant strategic rhetoric a sleeping audience will soon find a synergy between the elements and so form a homogeneity. An example of this was that all too over used term 'Terrorist'.

Thanks to an unwavering constant blasting of the term 'Terrorist' in relation or conjunction with people from the middle east, the average Joe, has created a homogeneous relationship between 'Terrorism' and the population of the middle east and or Muslims in general. As I said before, there isn't anything 'homogenous' about the relationship between the two elements.

This same tactic was used with the London riots... The 'new' term used for this incident was 'Criminality'. Now, I like the English language, well I like it enough to be interested in words and their meanings, but when I heard the term 'Criminality' I really struggled to acknowledge it as a 'proper' word. It almost sounded like a construct developed purely to coin the incident occurring. After looking the word up in the book of diction, I found it to indeed be a genuine term

Criminality

1. the state of being criminal.

2. a criminal act or practice.

Use of this generic term allows the user to be able to address a group of people without getting into the specifics of 'who' those people are or what they represent. This, I feel, was of value to the media as the participants of the rioting and looting were NOT of one ethnicity. In fact they were not of one ethnicity in particular, it was truly a mixed bag of faces and genders who participated in the acts. Despite boroughs such as Harringey, Hackney and Brixton being notorious for being predominantly Afro-Caribbean in population, the pictures on the news represented all nations, a rioting 'UN' if you will.

In addition to 'criminality' there was another term banded about and that was 'Youth riots'....yet again another attempt by the media to single out a portion of the public in the process of assigning blame. The media failed here, the participants were NOT all of the same age group, in fact there were reports of parents and children looting/rioting side by side.

I guess my biggest disappointment came when Clapham Junction and Eailing came under attack. The level of shock displayed by the media, made me realise that although its not often addressed, there is a two or three tier social system at work in the UK. When the Tottenham incident broke out, reporters were shocked by the damage being done and the rate of escalation of the incident, but I got the impression the location wasn't a surprise. Now given the events that proceeded the unrest I can understand that. When Hackney broke out, the same response as Tottenham was repeated, again same in Brixton. The only time the reporters seems to be shocked about where it was happening was when news of unrest in Clapham and Eailing was made public. It was almost as if those two boroughs weren't in London, or were possibly above such events....almost as if 'people' don't live there.

All of a sudden MP's/PM's who weren't cutting short their vacations (I agree with them on that by the way) were all of a sudden cutting short their vacations with news of Clapham and Eailing being the 'new' rioting zones. It could of course have been coincidental, even if Clapham and Eailing just so happen to be Conservative strong holds....I'm just saying...


Specialists/experts; this group of intelligent people did me proud. Of all the interviews I saw with regard to the unrest, these individuals were the only ones who were broad of mind enough to see that this was not an isolated issue, subject to a few members of society. They were the only group of people that acknowledged the systemic marginalization of whole sections of society. The same individuals were smart enough to acknowledge the issues go far beyond race now...as this event cannot be seen as a race specific incident.

They also acknowledged that its not even entirely a wealth specific incident as 'Leafy Eailing' and Clapham proved.

Unsurprisingly these intelligent people didn't feature on the news too many times...not much in the way of constant repeat of their interviews either...in fact if you want to hear a professionals take on what occurred in London, you have to look on YouTube. I guess the public is supposed to remain aloof of whats really going on....?


What did I gather from the whole thing?

I thought long and hard about the events, about the causes, about the mentality of the people involved. About the events around the world that were/are similar and although I didn't come to a firm conclusion, here are my findings:

1. Lack of direction - If one were to look at the other events....in fact don't. Lets just look at this for what actually happened. Outside of the unrest in Tottenham, which was directly linked to a police murder and the physical assault of a 16yr old girl, a spectator would be hard pressed to positively identify what the riots were actually about. I'd go as far as to say, that some of the rioters themselves couldn't articulate whatever compulsion had them behaving the way they did. For me this is an issue because it means you are failing to express yourself in a fashion that others can understand. Yes we get that there is an element of frustration about you, but over what?

2. Lack of police action - Probably the most telling of the events. The police have played a very intelligent game with the handling of the riot situations. It would be extremely silly to suggest that the officers couldn't deal with the riot situation. Simply because we've just recently had the student riots, in which the police killed someone else (sorry if that came across as a dig). There are a number of anti-riot techniques that could/should have been deployed.

Contrast this lack of action with the political situation of financial cuts to the police force and you can start to see that maybe....just maybe someone is trying to force the hand of someone else. In this game of chess the public take the position of the pawns!

3. Pseudo-unity - This subject prompted a long debate amongst me my kin and in the end I had to concede that what I was terming as 'Unity' was in fact a pseudo-unity. You know the kind that allows the term 'United Kingdom' to have any relevance in the world today. I considered the inter-gang, inter-postcode 'ceasefire' to be a sign of unity and in many ways it was, but it was pointed out to me that once the rioting was over, the relationship between rival gangs would soon deteriorate back to former standing. A common enemy too mighty for one party, will see the weaker parties combine to extinguish the powerful enemy, without any fore sight and without the common enemy, there really isn't a huge need for peace or unity.

4. Impartiality is a rare necessity- Among all the 'social commentators' political correspondents and generally 'important' people...there were very few impartial opinions aired. It seems as if objectivity had become a concept for the archives. Of all the news that I watched I can count on two hands, the number of people who spoke from the point of view of what happened, leaving out all salt, pepper and additional seasonings. One person in particular was a negotiator and rioting strategy expert.

He was the only person that didn't get into colour or socioeconomic profiling, he literally just said that there is due frustration among the general population and he wasn't surprised it was happening, in fact the only thing that did surprise him was the scale of disruption, in his opinion he was expecting it to be bigger. He even eluded to the fact that it won't be the last time either.

Everybody else was too per-occupied with who was to blame. Normally that would be OK as you can then assess the causes of the problem and prevent them from happening again. Unfortunately the reason for finding who is to blame on this occasion, was so that people could be identified and then thrown in jail...cos that fixes the problem...NOT!

iRant, even when I try my hardest not to...


!!!Update!!!

This post has been written over a number of weeks [Yes its a little lazy] and this last bit has just been added.

I have respect of historians, right up until the point they make stupid generalisations like this - Dave Starkey interview